Real Value is an award-winning economics documentary that delivers a refreshing meditation on how business can be used to create value beyond profit; connecting motivational stories from social entrepreneurs working in agriculture, apparel, insurance, and biofuel, with the captivating science behind our perception of value from world-renowned professor of psychology and behavioral economics, Dan Ariely. The film serves as inspiration for any business owner, entrepreneur, or customer who is looking to better understand what happens when a business puts people, planet, and profit on equal footing. Official Selection South African Eco Film Festival, Telly Award Winner Social Issues and Social Responsibility.

FEATURING

“The people that think that everything is a market take something very basic away from being human.”

Dan Ariely | Professor of Psychology and Behavioral Economics 

“The role of business in society today not only can be different but must be.”

Kevin Trapani | CEO The Redwoods Group

"Following our philosophy, knowing that food is actually in some danger and acting on that does in fact translate into good business."

Carol Koury | Founder Sow True Seed

"Someone managed to put it in our heads that big is better and the economies of scale are what can drive pricing down and at the end of the day it is exactly that that’s driving us into environmental ruin."

Lyle Estill | Co-Founder Piedmont Biofuels

“It’s not the materialistic things in life that make us happy, and there’s more to life, and business, and community than money.”

Eric Henry | President TS Designs